interesting information on the Baldinini brand.
In 1910, on the Adriatic coast, in the small Italian town of San Mauro, the small workshop on tailoring of men’s and women’s shoes by individual orders has opened. Has opened the enterprise a family of Baldinini which made the production manually, and their qualitative footwear began to have success soon.
This modest workshop also became the base for future prospering fashion brand. Shoe business passed from father to son, having created in own company traditions. In the seventies company management was taken in hand by Jimmy Baldinini, the designer of the third generation of this family. The master has made the first couple in 15 years – it were graceful sandals with an original decor in the form of a silhouette of a butterfly. Have got his first creation in the first day that has given to the beginning designer a huge incentive to improvement. Soon Jimmy develops open sabots which make so stunning success that the master puts this model on a stream, producing 500 couples of this model in day. After such success of Baldinini decides to light all life to business of the family and sets as the purpose to make the shoe Baldinini brand a popular and world-famous trademark.
Soon the designer decides to depart from the classical concept and starts production of footwear of original design with a bright decor and vanguard notes, bringing thereby family business to world level. In the 80th years Baldinini expands production and releases not only footwear, but also another of production, such as headdresses, sunglasses, purses, umbrellas, hours, belts, and many other things. In the early nineties the master in the special order makes exclusive footwear for influential people: leather boots for Vladimir Putin, suede shoes for Maria Theresa, and red court shoes for the princess Diana. Also popularity brings to a brand model of low shoes in which the famous actresses Nichole Kidman and Naomi Watts sported subsequently. The Baldinini collections consist of the most various footwear for every taste: it and classics for office, and refinement for holidays, and comfort for daily occurrence, and grace for romantic evenings. Jimmy Baldinini has invited for cooperation of successful designers and has launched large-scale advertizing campaign thanks to what the brand became popular not only in Europe, but also around the world. Baldinini key to success – in ideal quality of production and refinement of the Italian style.
Why Italians call Baldinini brand footwear \”a dream which you put on \”? Because this trading company carefully, with an enviable maniakalnost, watches the newest tendencies and pays in the production attention even in the slightest details, thereby, improving each model. Today the shoe factory of this trading house consists of a huge complex with a set of buildings that allows to increase work level. In 2006 Jimmy Baldinini publishes the author’s book under the simple name \”Footwear. My way \” where tells about family business lasting nearly hundred years. Same year the Baldinini brand turns out products, absolutely new to itself – the line of women’s and men’s fragrances. In 2010 the company has celebrated a centenary from the date of the basis, and in 2011 its owner, Jimmy Baldinini, becomes the vice-president of ANCI (association of producers of the Italian footwear). Then the designer opens in Rimini hotel of category three stars of Gimmi Hotel and even develops a collection of wines to which gives the name Baldinini. Also in San Mauro there is a museum where 4000 pairs of shoes of this brand, created for all the time of his existence are presented. As the guide in the museum the master often acts.